THE FACT THAT APPLE HAS NO MANUFACTURING FACILITIES OF ITS OWN A)...

77) The fact that Apple has no manufacturing facilities of its own A) has caused it to build up massive debt on its balance sheet. B) has enabled it to remain financially lean with virtually no long-term debt. C) has been problematic for Apple in terms of debt. D) illustrates that having more fixed assets than rival firms can provide major competitive advantages in a global recession. E) means that it is in the same position as Sony. Answer: B Diff: 2 AACSB: Reflective thinking Objective: 1.08 Discuss how a firm may achieve sustained competitive advantage. Learning Outcome: Discuss strategies that companies use to acquire and maintain competitive advantages