LANGUAGE USEI. READ THE FOLLOWING PASSAGE AND ANSWER THE QUESTIONS TH...
Section 2: Language useI. Read the following passage and answer the questions that follow: Very occasionally, a man has an idea which changes the lives of millions. King Camp Gillette had one in 1895 when he conceived the idea of the safety razor. Before that, men went to the barber’s for a shave or took a long time using a cut–throat razor. In 1901 Gillette founded his company in Boston and sales grew so fast that in 1905 he opened his first office in Europe, in London. Gillette was a skillful advertiser and today the company continues to spend huge sums of money advertising in the press and on TV, or sponsoring major sports events. In 1950 Gillette paid $6,000,000 to sponsor the baseball World Series for six years. Back in 1908 the company designed its famous diamondshaped logo. Just a few years later, in 1917, Gillette won one of its largest contracts ever. It supplied the U.S army with razors during the First World War. In 1930, in order to gain market share, it merged with a competitor, Gaisman’s Razor Company, and from there went from strength to strength. After the resignation of King Camp Gillette in 1931, the company continued to diversify and in 1936 it launched brushless shaving cream, which is still one of Gillette most important products.Choose the best answer:1. Gillette merged with its competitor in order to:A. diversify C. found a new companyB. gain market share D. Launch new products.2. Gillette established his own company in :A. London B. New York C. Boston D. Paris3. Which of the following statement is FALSE?A. Gillette had the idea for the safety razor in 1895.B. The Gillette logo was diamond – shaped.C. The company launched brushless saving cream in 1936.D. In 1917 the company won a British army contract.What does each of the following underlined words/ phrases refer to?4. “… when he conceived the idea …” (line 2) 5. “…it merged with a competitor …” (line 9) Which words/ phrases in the passage mean the following?6. pay some money for an event in order to advertise: ………7. put into motion a new product: ……… 8. decided how something will look by making drawings of it: ………Fill in each blank with one suitable word from the passage. Put it in its correct form or tense if necessary.9. We are planning to ………. the product on the market in June.10. We allocated over USD 200,000 for TV ………. last year.II. WritingYou are a member of the