THE SERVICE FRAMEWORK FOR DEVELOPING EFFECTIVE SERVICE STRATEGIES...

10. - QUESTION MARKETING SERVICE _ MARKETING DỊCH VỤ
QUESTION MARKETING SERVICE _ MARKETING DỊCH VỤ

10. The service framework for developing effective service strategies excludes

_________________.

a. understanding service products, consumers and markets

b. managing the competitive landscape

c. applying the 4 Ps to services

d. managing the customer interface

e. implementing profitable service strategies

CHAPTER 2: CUSTOMER BEHAVIOUR IN A SERVICES CONTEXT