WHICH OF THE FOLLOWING IS NOT ONE OF THE FOUR PROBLEMS FOR MARKETER...

3. - QUESTION MARKETING SERVICE _ MARKETING DỊCH VỤ
QUESTION MARKETING SERVICE _ MARKETING DỊCH VỤ

3. Which of the following is NOT one of the four problems for marketers seeking to

promote a service’s benefits described by Banwari Mittal?

a. Distribution

b. Abstractness

c. Generality

d. Non-searchability

e. Mental impalpability