WHICH OF THE FOLLOWING IS NOT ONE OF THE EIGHT BASIC STEPS TO DEVEL...

9. - QUESTION MARKETING SERVICE _ MARKETING DỊCH VỤ
QUESTION MARKETING SERVICE _ MARKETING DỊCH VỤ

9.

Which of the following is NOT one of the eight basic steps to developing and delivering a

branded customer experience?

a. Target profitable customers, employing behavior segmentation rather than demographics.

b. Achieve a superior understanding of what your targeted customers value.

c. Design facilities that delight your customers and reduce complaints.

d. Give employees the skills, tools, and supporting processes needed to deliver the defined

customer experience.

e. Make everyone a brand manager.